Without question, one of the best ways to make money online is to build a list of targetted prospects. Why??? Because these people have already proved that they are interested in what you have to offer by subscribing to your optin list.
Any professional internet marketer will confirm that the majority of their (sometimes huge) income is earned via list building. These are people that the marketer has built a relationship with. Helping them by providing quality content without expecting anything in return. Eventually, a trusting relationship is developed and subscribers actually become willing to the products promoted. You see, it’s much easier to sell to a person you have already fostered a relationship with. It’s kind of like calling previous customers compared to cold calling. Cold calling involves calling people who may or may not have any interest in what you are selling, many of them are actually irritated at receiving a sales call. Calling past customers means that they already know and trust you, so the story is completely different.
Consider this, how many times do you need to see an offer on the internet before you act on it? Did you know that most people must see an offer 4-7 times before they act on it? So how are you going to get your message in front of them that many times so that it is your offer that they act on? The answer is to build a list!
So how do you build a list?
Some people seem to think that all they need to do is say, ‘Hey, subscribe to my newsletter to receive information about whatever.’ Then they wonder why they don’t have any signups.
The best way to build a list and generate signups is to offer something with a high perceived value as an incentive to sign up. One of the most successful list building campaigns I ever ran was the time I added all subscribers into a draw to receive a free clip on mp3 player (not even an Ipod shuffle). The item cost me US$25 including postage… but for that price I received 500 subscribers in only 3 months. And because unsubscribing immediately forfeited the entry in the draw I had very few unsubscribe requests. Meanwhile, I was earning from that list by sending fortnightly newsletters and individual broadcasts promoting related products.
Other incentives you can offer when you want to build a list are; Free email courses, software programs that you have giveaway rights to, special reports, discount coupons or even a one of discount on a product you sell. Say for example you sell a software program for $37, you could offer a $10 discount to subscribers. If they are genuinely interested they will take the offer and the first autoresponder email they receive could include a link to a special page where they receive the product for $10 off. To reduce unsubscribe requests you can also send them a 10 part tutorial email course on how to use the program
While list building is relatively easy, when you build a list you need to be careful in your management of it. Make sure you only promote products that are appropriate to the list niche and do not inundate subscribers inboxes with promotional emails. One of the biggest mistakes online marketers make is constantly sending out promotional emails (4-5 per week) and promoting products that have nothing to do with their niche. This behaviour irritates subscribers and is the single largest cause of unsubscribe requests. So make sure you only promote products that are tightly targetted to the list a prospect has joined. And NEVER send out more than two emails per week. In fact, it is preferable to maintain one regular email per week. That way it is frequent enough for subscribers to remember who you are without being a nuisance. I generally aim for one message per week or fortnight with an occasional promotional message sent in between.
This doesn’t include automatically generated followup messages from an autoresponder. For example, if you have a 10 part email course it is perfectly acceptable to send one part every 2-3 days (so the whole course is delivered within 20-30 days).
Good luck with your list building efforts… Here is to having a profitable online business.
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