There are a huge number of excellent plugins available to make blogging simpler and more profitable. When it comes to SEO plugins I recommend the ‘All in One SEO pack’ as one of the best wordpress plugins available.

The All in One SEO pack allows you to add several crucial features to each post;

• Title
• Description
• Keywords

In effect, this plugin allows you to add meta tags to individual posts compared to adding them to the blog overall (which is achieved by adding them to the index.php template).

Oh I know, there is a lot of debate as to whether meta tags are effective but the ones that are being used here are generally effective. Here is a breakdown of the individual sections.

TITLE: The title is used as the clickable text in search engines. It is also the text that appears in the colored bar at the top of each browser window. Utilizing keywords in your title increases the chances of your site coming up in search results for those keywords and if you use visitor friendly titles (rather than just keyword stuffing your title) then they also increase the chance of searchers clicking your link.

DESCRIPTION:Some search engines use this text as the summary beneath the clickable link. So once again, if you develop a well formed description for the post you will increase the chances of a searcher clicking your link rather than someone elses.

KEYWORDS: This is the tag that is most debated by SEO experts as to it’s effectiveness. The problem is that when they first developed this tag search engines relied heavily upon it and this led to people abusing the tag by using highly popular keywords in the tag even when they had nothing to do with the actual content. This is like using a keyword of ‘online dating’ on a legal firms website… it’s totally inappropriate! As a result of this abuse, search engines reduced the emphasis on the keyword tag and started focusing more on page content.

However, my experience in using this tag indicates that when appropriate keywords that match page content are used then there is a resulting increase in the amount of organic traffic coming from search engines.

Please note that it is crucial that keywords used be appropriate to page content or your site could even be penalized by search engines. SEO centro provide a free meta tag analyzer for you to compare your content to your meta tags.

The reason I believe the all in one SEO pack to be one of the best wordpress plugins (and certainly the best blog SEO plugin) is because it simplifies the addition of these elements by including fields for you to add them at the bottom of the post creation/editing page. Doing this means that you are not required to go fiddling around with blog templates and also allows you to specify tags for individual posts giving you the ability to use multiple tags for the blog based on the content of each post and page.

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