If you are serious about internet marketing, one of the most important decisions you need to make is whether to have a mailing list of subscribers that you can market your products and services to. I’m sure you’ve heard the expression The money is in the list! This is very true. Maintaining a list allows you to build a relationship with subscribers who are specifically interested in what you are offering.
Sure, you can rely on adwords or organic search visitors for your income, but the amount of effort required lowers your ROI (return on investment). It’s much better to maintain a list of subscribers who are interested in what you have to offer than to perform the online version of ‘cold calling’! That pre-existing relationship inspires trust and therefore increases the likelihood that those people will purchase your products and services.
So, you’ve made the smart decision that you need a mailing list! CONGRATULATIONS!!! How are you going to build and maintain that list? What autoresponder company or organisation will you trust your livelihood to? In the internet marketing arena there are only TWO autoresponder companies for serious marketers. Those two companies are Aweber and Getresponse.
Certainly you could use a free autoresponder service like freeautobot.com or one attached to your hosting account, but as the saying goes… You get what you pay for! Lack of features and reliability end up costing more than the potential earnings. Thankfully, Aweber and Getresponse both offer FREE trial versions for people who want to try before they buy!
So which service is the the most reliable email marketing service? Which one is the most affordable email marketing service?
The first of these questions is totally up for debate. As mentioned before, there are only two viable autoresponder services. Aweber is popular with professional internet marketers, they have the better reputation… just barely. Both services claim top notch email deliverability. These days however, you’ll notice an increasing number of marketers are using Getresponse email marketing services. Possibly because in the current economic climate people are tightening their belts and Getresponse offers the most affordable email marketing services. On July 6, 2009 Getresponse introduced a brand new interface and pricing structure along with some new and exciting features including the ability to create subscriber surveys. Check the table below for a cost comparison between the two services.
Note: The prices above are monthly subscription costs. Significant savings are available by subscribing for longer periods. For example a 12 month subscription with Aweber costs US$190 for up to 500 subscribers (save $38), GetResponse costs US$177 for 12 months for up to 500 subscribers (save $38). Once again, Getresponse has the upper hand on price since they allow you to pre-pay for up to 1 year for larger lists. Unlike Aweber who only allow you to pre-pay for up to 500 subscribers. Take a look at the table below for the yearly costs for each size list.
As you can see, using Getresponse for email marketing needs is considerably cheaper. For this reason I recommend Getresponse for less experienced marketers because… well, because personally I don’t believe in spending more money than I have to! Admittedly, Aweber is reputed to be the Rolls Royce of autoresponders… but why buy a Rolls Royce when a Chevy will do the job?
Ultimately, it is your choice which email marketing service you use. I hope this post has helped clarify the options available to you.
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